About Us

LiveFromALounge.com (LFAL) is a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian.

Ajay Awtaney

Ajay Awtaney is the Founder and Editor of LiveFromALounge (LFAL). He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe.

Ajay launched LFAL in 2011 during his time at an investment management firm, where he developed his keen sense for maximising travel experiences while minimising spends. Since then, LFAL has established itself as a travel and lifestyle platform, expanding its editorial content to include flight and hotel reviews, video reviews as well as event activations.

Today, LFAL has a dedicated reader base, receiving over 3 million readers through 2018, with over half from India. LFAL is the Indian partner of BoardingArea, the market leader in frequent flyer publishing and recognition with the Freddie Awards. As a market leader in the space, Ajay helps to shape the way consumers and brands approach travel.

Ajay speaks at events about business travel, building customer loyalty, aviation and passenger experience. He has been featured in the Conde Nast Traveller and has been quoted in various magazines and news media including Straits Times, Economic Times, ET Prime, Ken Web, USA Today, Business Standard, The Hindu, Mint (an associate of WSJ), Mashable, DNA India.

Ajay currently is a columnist for CNBC TV18, FirstPost and HT Mint, and contributes to the Conde Nast Traveller, GQ, Quartz and Cruising Heights. He has written in the past for National Geographic Traveller, Moneylife, India Today Travel Plus, the Indian Express Group, TOI and Jet Airways JetWings.

Please contact ajay [at] livefromalounge.com with any media / PR / speaking engagement or general frequent flyer enquiries. Follow him on Twitter and Instagram. You can also like the Live from a Lounge page on Facebook for further updates.

Shipra Baranwal

Shipra is the co-founder of LFAL Media Private Limited and a contributor at www.LiveFromALounge.com. On the road forever, she shares her perspective as a woman business traveller. Over the years, she has made hotel loyalty her superpower, and she uses those superpowers to open doors to the best suites at hotels globally. Shipra also runs PointsPurse, a women-only community-initiative to educate and encourage women to become credit card savvy.

Shipra has over 10 years of experience working at airlines, luxury travel companies and consumer loyalty management companies, giving them the edge of her operational management experience in these roles. With a business degree from HEC Paris, she has had the opportunity to live, work and travel across four continents.

Shipra participates frequently in women-focused platforms, especially those who work in the realm of personal finance. You can read some of her works published at PennMoney, Basis and her interview with Malini’s Girl Tribe.

Please contact shipra [at] livefromalounge.com with any media / PR / speaking engagement or general frequent flyer enquiries. Follow her on Twitter and Instagram. You can also like the Live from a Lounge page on Facebook for further updates.


  1. Can anyone tell me the details of the CitiBank Ultima INFINITE credit card.
    I already hold the Prestige Card but am interested in the Ultima Infinite Card

    • @Shubham the Citibank Ultima Infinite is a invite only card at par with the Amex Centurion. Costs INR 2.1 Lakhs per annum. Let me know if you need more details and I’ll send them to you 1-1

  2. Recently BoB card holders, Platinum have also been included for enjoying lounge facilities in India, and I am also one of the Platinum card holder. The term and conditions says that only one person is allowed to use the lounge facility. I would like to know if my wife can accompany me since she will be travelling to US with me.
    I am having a layover of around 11brs. from night 9.30 pm to next day morning 9 am when my US connecting flight is due from Dubai. Can you advise how I can having a restful night in the Dubai air port during the night.

  3. Hi Ajay
    Would be travelling to Coimbatore coming month with my family ( 3 of us ). could you suggest best way to plan.. I quite frequently require to travel to Coimbatore with my family for personal reasons. request you to pls suggest some good options to save since i usually end up spending 60k on flights during my each trip.
    Many thanks

  4. Hi AJ,

    Nice detailed writing, inspired me to write details about the different airport airlines and lounge experience.

    I dont consider my self as a good writer but I always believe that its good to share the information all around.

    I was searching for a list of lounges available at Delhi since I am travelling on a business trip, and that is how I reached your site.

    Keep us posted about ur Antarctica journey whenever you go there 🙂

  5. Hi AJ,

    I recently moved to London and got the BA Amex platinum card. Before that I was holding Citi PM and AmEx Platinum travel (painfully converted from Amex Kingfisher). So, I just happened to reach your blog as I was searching for methods to transfer my Amex MR, Citi PM to avios points. Your blog is EXACTLY what I was looking and really amazing to see the amount of effort, care and details you get into. Keep them coming. Like me, I am sure plenty of users are finding it super useful. Best wishes, Sambuddha

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